11 February 2008
Coolabi reveal new Hammer licenses for 2008
London: 12 February 2008
2008 is the year that Hammer, the legendary House of Horror, returns to filmmaking with the spring release of its new movie Beyond the Rave. The company’s licensing programme continues to gather momentum and Coolabi is pleased to announce an array of exciting new products.
The Royal Mail’s Hammer Horror stamps, featuring reproductions of the cinema posters from The Curse of Frankenstein, Dracula and The Mummy, go on sale in June. Other stamps in the same set feature poster images from that other great British institution, the Carry On films. The stamps will be available individually or as part of a colourful and informative presentation pack for collectors.
Millprint is producing a range of eight metal signs based on classic Hammer cinema posters. The enamelled steel signs measure 400x300mm and retail for £12.00 each. “We’ve always enjoyed success with signs based on film posters, and there’s a good feeling about Hammer at the moment,” says Millprint’s Robin Milsted. “These new signs are both authentic and innovative and we think they’ll appeal to the public as well as collectors.”
Arnold Wills and Co has created a range of high quality but affordable accessories which are tastefully branded. The company is producing classy Hammer cufflinks, handkerchiefs and wallets.
The official Hammer calendar for 2009 will be produced by Slow Dazzle, who are compiling a stunning collection of rare poster art and film images. The calendar also boasts a brief history of Hammer and each month will include landmark dates from the company’s blood-soaked history.
Existing clients such as party products licensee Smiffy’s and games licensee Britannia are also enjoying success in Hammer’s ‘comeback’ year. Following a prominent Hallowe’en launch at the BFI’s London IMAX, Titan Books’ The Hammer Story has already gone to reprint in both the UK and US, and has now been published in Australia and New Zealand.
“We’re proud to unveil some of the highest profile licenses in Hammer’s history,” says Janet Woodward, Coolabi’s Head of Licensing. “As the year progresses we’re looking forward to unlocking even greater potential in this exciting property.”