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7 April 2006

Hammer takes a bite out of toy fair

Hammer takes a bite out of toy fair

Back in January 2006 Hammer's licensing programme got under way, with a whole range of new products announced at the London Toy Fair.

Britannia Games has acquired the licence for a Hammer board game as well as a Hammer chess set, both of which were unveiled at the London Toy Fair.

Says Britannia Games sales director Ralph Patmore: “The opportunity of acquiring the license for Hammer was too good to miss, we will be able to create  a game that brings to life the elements that made Hammer films so successful. The attention to detail that Britannia Games will bring to this game will ensure that it is a must have for all Hammer Fans."    

Comments Coolabi: “Again this is an ideal category for us. The chess set has all of the Hammer stars from the films and looks marvellous. The board game is very clever and has a strong element of interactivity about it.

“The diversity of the product being launched at Toy Fair shows how versatile the Hammer licence can be. We are looking forward to a very positive response.”

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