17 August 2010
The Art of Hammer unveiled this Halloween
The Art of Hammer is the first ever collection of rare and iconic Hammer film posters, with nearly 300 examples drawn from Hammer’s own archive and private collections from around the world!
Hammer is almost as well known for the way it promoted its films as for the films themselves. The legendary British production company supported each new release with eye-catching posters that have become classics of their kind.
Licensed by Coolabi, fully authorized by Hammer Films Productions Ltd and annotated by acclaimed historian Marcus Hearn, (author of the recent bestseller Hammer Glamour) The Art of Hammer is a testament to the company’s pioneering mastery of film promotion, and a celebration of movie art at its best!
The Art of Hammer is to be published by Titan Books on 22 October 2010, priced £24.99 (RRP).