2 August 2010
Hammer House of Beer
The Buxton Brewery Company Limited has signed a contract with Coolabi, which represents Hammer Films licensing worldwide, to produce three Hammer-themed beers for the European market.
Coffin Ale, a very pale ale, Dracula's Desire, a deep, blood-red bitter, and the very strong, full-bodied IPA Curse of Frankenstein will be available in bottles and on draught from September. Each will have a label or beer pump clip illustrated with a classic film poster image from the library of Hammer films.
The draught versions of the beers will initially be made available to pubs as guest ales in the area supplied by the Buxton Brewery Company Limited (an area that takes in the Peak District and major population centres including Manchester, Sheffield, Nottingham, Derby, Birmingham, Stafford, Stoke and Macclesfield - though the company is targeting other key markets in the rest of the country through its third party supply chain, and in particular London).
The bottled beers will be sold through off-licenses and supermarkets, and online through independent retailers and the www.hammerhouseofbeer.com website. Bottles and casks will also be made available to interested outlets throughout Europe.
The beers will be making one of their first appearances at the annual Bram Stoker International Film Festival in Whitby, Yorkshire (14 - 17 October 2010). The festival will feature an extensive Hammer exhibition promising Hammer memorabilia, posters, props and costumes.