19 June 2008
Horror in the pubs and arcades!
HAMMER ENTERS GAMING MARKET WITH EUROPE WIDE DEAL
Barcrest Group, a leading force in the European amusement industry, has secured an exclusive licence to produce a range of amusement and gaming machines with Hammer Films themes for markets throughout Europe.
Initially the programme will roll out in the UK where the range of reel and video-based games will be targeted at the pub, arcade and bingo sectors. The games will take their themes from famous Hammer films as well as from the Hammer brand itself. The first phase of the launch is expected to take place in the fourth quarter of 2008.
Tim Kennedy, Sales & Commercial Director for Barcrest Group says: “Horror themes have long been popular with games players in arcades, pubs and bingo clubs. Add the iconic and universally known Hammer brand and you have what we feel will be a winning combination.”
Janet Woodward, Head of Licensing with Coolabi, the global licensing agent for the Hammer Films brand, adds: “The visually arresting images associated with the Hammer brand are perfect for the amusement industry and Barcrest Group, with its leading role in that industry, is the perfect partner to bring Hammer to the gaming sector.”